Strategic Plan Research Paper Example | Topics and Well Written Essays - 2250 words

Strategic Plan - Research Paper Example However, a good amount of investment can increase the profitability and revenues from the company products. It is a very old company in the processed food market that is the reason due to which people are used to buy their products as in their daily use groceries. The possible risks to the company and its products which is due to the unavailability and lack in marketing strategies are highlighted in the report. In addition, the suggested recommendations and contingency plans will help investors to understand the opportunities, possible solution plans and implementation strategies. Need to hire more employees for promotional activities and requirement for more budget investment is highlighted in this report. However, the maximum revenue generation and profit maximization opportunities are visible in this report for investors. It is because the B&G foods Company already have a good brand image and people are found of using its products. The purpose of the paper is to analyze the current strategies of the B&G Foods Inc. and suggest improvement in their strategic planning. It will help to propose investors to invest in the project to maximize the sales and profits. In addition, by providing the details about the current strategies, company background and other details of the strategic plan of the company, it will be easy to attract the investors about the trustworthiness of the B&G Company. The focus for strategic planning will remain on the recommendations to the board or venture of the capital firm to obtain approval for funding of the suggested plan. The selected company from Russell 2000 Index is B&G Foods, Inc. It is the distributor, manufacturer and seller of shelf-stable food products and household products in the United States, Puerto Rico, and Canada. The Bloch and Guggenheimer founded B&G in 1996, and it is headquartered in Parsippany, New Jersey. B&G grew its business by building large retail and food service within the